Traditional Media – Chiropractors

ShawneTV – Chiropractor Track

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Traditional Media Resources for Chiropractors

mp3PressReleases101

Press Releases 101

Press Release writing is a skill AND IT’S NOT HARD. From how to write compelling headlines to creatively using statistics, this class will make your press releases stand out and get your business covered.

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mp3QueenBee

Queen Bee

When calling a newsroom, the game is to develop a relationship with the key decision maker, the “Queen Bee.” In this class, Detroit’s Queen Bee at NBC, gives insight into the critical fundamentals and strategies for pitching TV for your business.

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mp3oncamMistakes

Top 9 On-Camera Mistakes

Whether you’ve been interviewed hundreds of times or you’re brand spanking new, this class will transform how you relate to reporters, and how to answer questions most business owners get wrong, during an interview.

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mp3crisis

Crisis Communication

It could happen to you. One phone call, one moment of mishandling media and your company’s business reputation is gone … just like that. Are you prepared?

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mp3HealthStories

HDTV Camera Ready

This content rich class tells you how to avoid the worst image mistakes made by most, when being interviewed by the media. You’ll learn the in’s and out’s of what to wear, what not to wear, and how to powerful brand yourself on air as a credible business owner.

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mp3HealthStories

Health Stories TV Producers Crave

Newsrooms are constantly on the search for inspiring and innovative health stories. This class is filled with tips, tools and strategies from former health reporter Shawne Duperon and her dear friend, a former anchor at NBC, on how to get free media coverage to grow your business, regardless if you’re in the health industry.

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pdfhealthstoryrolodex

Health Story Idea Rolodex

This health story rolodex is one of kind. It’s filled with hundreds of health stories that newsrooms seek and cover, on a daily basis. These story ideas are designed to help you pitch health stories for your business and your employees.

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pdfhealthstoryrolodex

1727 Story Idea Rolodex

This document is the first of its kind: A story ideas rolodex filled with more than 2000 stories for you to pitch media day in and day out without you ever having to think about it.

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PDFMichiganMediaGuide

Michigan Media Guide

When you click on a news website, it’s confusing, busy and is ultimately designed to make it difficult to contact their newsroom. This guide of influential media contacts across the state of Michigan is available at your fingertips and gives you access to quickly and easily access exquisite media coverage for your business and ultimately, to grow your mediarelationships.

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PDFusCanada

US & Canada Media Guide

US & Canada Media Guide You don’t have time to waste figuring out and finding media contact information through confusing newsroom websites. That’s why these comprehensive TV directories for the US and Canada were created.

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