ShawneTV – On Camera for Crisis
We’ve seen it over and over again. One badly-handled media crisis can ruin your reputation and your business in a matter of hours. When you know HOW to handle a crisis and how to control the communication and messaging, you can actually come out stronger than ever. This content-rich, fast-paced, 7-minute video offers strategic advice and tips to manage a media crisis right now.
You’ll master advanced crisis media interviewing skills, such as:
- Critical steps to keep control of the communication
- Why you NEVER say no comment
- The importance of the spokesperson and how to choose the right one if it’s not you
- The problem you are really solving during a media crisis
- How to reiterate your answers even during grueling questions
- What to do if you don’t know the answer to a question during the crisis
- Why you never blame the media for your crisis
- How to avoid questions you MUST NOT answer in an interview
- The power of pausing during an interview
- Why you must have a media log
- Managing your staff so they don’t offend the media
- Creating a one-sheet to fill gaps
- The average length of a crisis to keep you on the best communication track
This immediately accessible download is only $20.
A portion of the proceeds benefit The Project: Forgive Foundation.