Media Mastery Bootcamp
2-Day Intensive
“After 4 seconds of meeting you,
I can predict your personal challenges while
networking, posting in social media or conducting a media interview.”
Shawne Duperon, Six-Time EMMY® Award Winner
What are you broadcasting?
What are you broadcasting – whether you’re networking, posting on Facebook or doing a TV interview? How do others see you? How do they “gossip” or word-of-mouth you?
It’s not who you know. It’s who knows you.
With limitless media opportunites that range from MSNBC, CNN or your local paper, are you ready when they come calling?
Whether you intend to be on the news or simply create a video for your own company, you need to look comfortable and authentic on the small screen. Media Mastery Bootcamp is guaranteed to give you the tools, skills and strategies to manage media during a stressful time.
And what about this?
You get the opportunity of a lifetime, a chance to be on in the media that will catapult your business, product, service or career.. and then something happens:
- You freeze up, blowing your opportunity to reach the masses
– You mishandle a crisis situation and ruin your reputation in minutes
– Your interview goes so wrong, the media never wants to work with you
again
– And you lose new business because you missed that opportunity to
exponentially leverage that powerful coverage in social media
None of these are options when you attend Media Mastery Bootcamp
Why? Because we drill you -over and over again until being in front of media becomes comfortable and you have fun. Yes, fun. As you practice, your knowledge increases, fear disappears and you become playful, passionate and fun on-camera. When media gets you’re informative and “fun” they start calling you – over and over. People do business with people they like.
One :30 story is worth approximately $6400 in real advertising dollars. Triple that value because your story is not an advertisement, it’s the media powerfully endorsing you and linking you to their website.
Here are some graduates who have taken their skill set to the next level:
During the Media Mastery Bootcamp here are just a few things you’ll master:
- The absolute worst things to say to a reporter
- How to create credibility instantly
- How to powerfully leverage your coverage on Facebook and Twitter
- The biggest mistakes of seasoned pros doing one-minute videos
- How to blend your traditional & social media campaigns for congruency
- How to NOT look like an idiot.
- Tips to manage your anxiety. Your ability to manage questions will increase dramatically
- The real reason a reporter asks the same question over and over
- How to “dance” in a reporter conversation
- What to do when you flub up
- How to create powerful 1 minute on-camera videos
- How all of these skills apply to real-life networking & social media
- How to be interviewed when the camera person is by himself
- Why the first question is the most important
- The best camera-ready clothing for YOU to wear
- The difference between taped and live interviews
- How to talk in 2-3 sentence “sound bites”
- How to shift on-camera skills and use them for your presentations
- The worst make-up mistakes for men and women
- How to use pitch and tone when “landing” a sound bite
- The best response when you DON’T know the answer
- Two phrases you must avoid in any interview
- The fastest way to get tons of LinkedIn recommendations, catapulting credibility
- How and why pauses are important and when
- Ways to follow up when the interview is over
- The differences between radio, print, TV and blogger interviews
- How to sit, where to sit when to sit
And much more!
Six-Time EMMY® Award winner Shawne Duperon says statistics show 80% of your communication is NON-Verbal and Unconscious. This workshop is designed to take you beyond any of your current non-verbal and unconscious communication skills and help you:
- Eliminate any fear
- Feel powerfully confident
- Command respect
- Identify loaded questions
- Master media bridging techniques
- Stay on message
- Build and leverage your traditional and social media strategies
- Actually enjoy an interview experience (yes enjoy)
- Transfer all these skills to your social media & networking strategies as well as your presenations
As a media guest, you will be put in situations that may be unfamiliar.
We address those, such as:
- Green room etiquette
- Live versus taped radio shows
- Sitting between two anchors
- Interviewing during a book tour
- Holding a press conference
- Spokesperson training
- Applying these skills to presentations
- Managing your own satellite interview
- Microphone etiquette
And much more
This bootcamp is guaranteed to give you the tools, skills and strategies to powerfully work in traditional and social media. You will master interview techniques, whether it’s TV, radio, and print or with influential bloggers.
Over the last 20 years, former network reporter Shawne Duperon has interviewed most presidents, and hundreds of celebrities and sports stars. She knows what it takes to be great on camera and have reporters, bloggers, producers and editors coming back for more.
She’s filmed celebrities such as:
• General Colin Powell
• President Jimmy Carter
• Secretary of State Hillary Clinton
• Senator John McCain
• Morgan Freeman
• YoYo Ma
• Jimmy Smits
• Phil Mickelson
• and Bill Cosby
to name a few.
When you attend our Media Mastery Bootcamp you are automatically eligible for F*REE lifetime attendance at any public bootcamp held worldwide. It’s called the All Access Pass. That means you can attend any Media Mastery Bootcamp in the world for free, forever. We’re that committed to your success.
What are you broadcasting?
Come make your messaging a conscious choice
Pricing: $1497
Early Bird $997
Purchase policy: After three business days from purchase, your All Access Pass is non-refundable. $27 transfer fee to move into another class.
