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When you think of GOSSIP, you think of that mean malicious kind. It’s just not true.

Just ask Gossip & Media Expert Shawne Duperon. Shawne is getting her PhD in Gossip at Wayne State University in Detroit. She travels North America teaching businesses how to use Gossip (Word of Mouth- the best advertising) to promote themselves and their business. Gossip Stats:

• We’re good people and we want to help each other Contrary to popular belief, malicious gossip is a small portion of what comes out our mouths. Approximately 5-7% of gossip is the malicious hurtful kind.
• Most of what comes out of our mouths is Gossip!! Some studies say 66% of our conversations are gossip, while others say up to 90% is gossip.
• Gossip is based in our biology
• We anthropologically need gossip. It’s the way we social groom (like when apes pick bugs off each other, gossip is our bug-picking!) Some say that’s why we cannot NOT gawk at a car accident. We are biologically curious about what happens to others.
• Gossip creates social norms and generates business We rely on this social glue to show us what’s right in culture, what’s wrong and even what to buy. It’s one of the reasons we LOVE CELEBRITY GOSSIP so much and why Britney Spears is not going away. Gossip can make or break your business or help or hinder your career.

Three things you can do right now to promote good gossip about you:

1. Know what you want. Do you want a job in sales? Or new business specifically with credit unions? You gotta know what you want!
2. Open your mouth and ask for what you want. By asking you start planting seeds.
3. Turn around and help someone else. What goes around comes around.

Five-time EMMY® award-winning producer Shawne Duperon has helped thousands across North America market their businesses. Shawne knows her stuff, she’s completing her PhD in Gossip at Wayne State University in Detroit. You’ve seen her on all the networks and featured in USA Today, The Washington Post and the Chicago Tribune to name a few.