Corp-QueenBee

ShawneTV –Queen Bee MP3

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What are you broadcasting?

Queen Bee: The TV Newsroom Gatekeeper

When calling a newsroom, the game is to develop a relationship with the key decision maker, the “Queen Bee.” In this class, Detroit’s Queen Bee at NBC, gives insight into the critical fundamentals and strategies for pitching TV.

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You will discover and master:

  • What exactly an assignment editor does in the newsroom
  • What’s really in the Queen Bee’s data base
  • How to get on the “hot” story list
  • When you should pitch an advisory rather than a news release
  • Why faxes are considered old school
  • What you must never send in an email
  • How to turn your story from a newspaper blurb into a fully story media wants to cover
  • Why your regular make-up application will never cut it for TV
  • Why TV managers and producers need the Queen Bee to feed them story ideas
  • Why 10am is the worst time to hold an event or press conference
  • How the number of reporters who work that day affect your pitch
  • The best way to pitch before the morning meeting
  • Who are all the players in that morning meeting
  • Why the “bad stuff” really gets covered and why gossip (word of mouth) spreads so fast
  • What it really means when you are on hold for five minutes
  • How decisions are actually made to cover stories
  • The top four topics that will always get coverage
  • The biggest mistake you can make when piggybacking off a national story
  • The worst time to call ANY assignment editor
  • How newsroom email alerts can help you pitch
  • What you must NEVER, EVER say about a competing station and why that’s bad gossip
  • How to turn a lame story into a visually appealing one
  • Why you must follow up with each and every pitch
  • The clincher to have your press release remembered and covered
  • Why food must be a staple for all your pitches and how it’s good gossip (word of mouth)
  • How fast an assignment editor assesses your story and how to help your pitch get on the hot list
  • The worst mistake you can make after your story is covered

And much more!

This immediately accessible MP3 is only $20.

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