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Business Boosters

  • Pitching to Media What Every Business Owner & Entrepreneur Should Know Before Pitching Media

    When you start sending your story ideas to reporters, editors and producers, here are the top 5 ways to ensure success with your free publicity efforts:

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  • PR Professionals: The Top 5 Things Every Reporter Wishes You Knew

    Here it is PR Pros:
    What every editor, producer, anchor, assignment editor and reporter wishes you knew:

    1. Quit calling during a newscast. Never, ever, ever do that. We are crazy busy, especially during a newscast. We don't have time to listen to your pitch.
    2. When you call us on the phone, always ask us if we have a minute for your pitch. We're straight. We'll tell you yes or no. Sometimes breaking news is happening and we can't talk. Help us help you.
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  • Pitching Media: The game of free publicity Doctors and Professionals: 3 Ways to Throw Away Thousands of Marketing Dollars Without Opening Your Mouth

    It's inevitable.  It happens every day in newsrooms across the globe: a non-profit, a business owner or a doctor calls their local television news room to pitch a fabulous story for media to cover.

    You're excited, it's a great story. As a business owner, you completely understand that one story covered by the media for free is equal to approximately $6400 in hard advertising costs.

    So you start pitching and in 4 seconds (yes 4 seconds) that reporter or producer on the other line already knows your story will never make it on air.

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  • TV Interviewing 101 TV Interviewing 101: What every reporter wishes you knew

    You did it. You came up with a story idea, created a fabulous press release, pitched your local TV news and now a news crew is headed to your office to get a sound bite. What the heck happens next?

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