Media Mastery Bootcamp
2-Day Intensive
“After 4 seconds of meeting you,
I can predict your personal challenges while
networking, presenting or conducting a media interview.”
Shawne Duperon, Six-Time EMMY® Award Winner
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What are you broadcasting?
What are you broadcasting - whether you're networking, presenting, or doing a TV interview? How do others see you? How do they gossip or word-of-mouth you?
And what about this?
You get the opportunity of a lifetime, a chance to be on a TV show that will catapult your business, product, service or career.. and then something happens:
- You freeze up, blowing your opportunity to reach the masses
- You mishandle a crisis situation and ruin your reputation in minutes
- You suck during an interview and the media never wants to work with you
again
None of these are options.
Why? Because we drill you -over and over again until it becomes comfortable and you have fun. Yes, fun. As you practice, your knowledge increases, any fear disappears and you become playful, passionate and fun on-camera. When media gets you're informative and "fun" they start calling you - over and over. People do business with people they like.
One :30 story is worth approximately $6400 in real advertising dollars. Triple that value because your story is not an advertisement, it's the media powerfully endorsing you and linking you to their website.

During the Media Mastery Bootcamp here are just a few things you’ll master:
The absolute worst things to say to a reporter
How to create credibility instantly
The biggest mistakes of seasoned pros
How to blend your traditional & social media campaigns for congruency
How to NOT look like an idiot.
Tips to manage your anxiety. Your ability to manage questions will
increase dramatically
The real reason a reporter asks the same question over and over
How to "dance" in a reporter conversation
What to do when you flub up
How all of these skills apply to real-life networking & social media
How to be interviewed when the camera person is by himself
Why the first question is the most important
The best camera-ready clothing for YOU to wear
The difference between taped and live interviews
How to talk in 2-3 sentence "sound bites"
How to shift on-camera skills and use them for your presentations
The worst make-up mistakes for men and women
How to use pitch and tone when "landing" a sound bite
The best response when you DON’T know the answer
Two phrases you must avoid in any interview
The fastest way to get tons of LinkedIn recommendations, catapulting
credibility
How and why pauses are important and when
Ways to follow up when the interview is over
The differences between radio, print, TV and blogger interviews
How to sit, where to sit when to sit
And much more!

Six-Time EMMY® Award winner Shawne Duperon says statistics show 80% of your communication is NON-Verbal and Unconscious. This workshop is designed to take you beyond any of your current non-verbal and unconscious communication skills and help you:
Eliminate any fear
Feel powerfully confident
Command respect
Identify loaded questions
Master media bridging techniques
Stay on message
Build your traditional and social media strategies
Actually enjoy an interview experience (yes enjoy)
Transfer all these skills to your social media & networking strategies as
well as your presenations


As a media guest, you’ll be put in situations that may be unfamiliar.
We address those, such as:
Green room etiquette
live versus taped radio shows
sitting between two anchors
interviewing during a book tour
holding a press conference
spokesperson training
applying these skills to presentations
managing your own satellite interview
microphone etiquette
and much more
This bootcamp is guaranteed to give you the tools, skills and strategies to powerfully work in traditional and social media. You will master interview techniques, whether it’s TV, radio, and print or with influential bloggers.

Over the last 20 years, former network reporter Shawne Duperon has interviewed most presidents, and hundreds of celebrities and sports stars. She knows what it takes to be great on camera and have reporters, bloggers, producers and editors coming back for more.
She’s filmed celebrities such as:
- General Colin Powell
- President Jimmy Carter
- Secretary of State Hillary Clinton
- Senator John McCain
- Morgan Freeman
- YoYo Ma
- Jimmy Smits
- Phil Mickelson
- and Bill Cosby
to name a few.

When you attend our Media Mastery Bootcamp you are automatically eligible for F*REE lifetime attendance at any public bootcamp held worldwide. We’re that committed to your success.
What are you broadcasting?
Come make your messaging a conscious choice
Pricing: $1497
Early Bird $997
Parking is available in surrounding lots.
To learn more about sponsorship opportunities, click here.